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Santosh Goswami
Product Designer

Designed by curiosity. Certified by HFI. Proven across 8+ years.

Santosh Goswami portrait

Experience

HFI-certified Senior UX/UI Designer with 8+ years of experience across B2B and B2C commerce, finance, IoT, Salesforce, and AI-led products. My work sits at the intersection of service design, behavioural UX, and business-aware product thinking, not just screens, but systems.

I started as a visual designer and front-end developer. Over time, my practice evolved into research-driven UX, enterprise service design, and AI-integrated workflows, always staying close enough to the code to design what’s actually buildable.

Services

01

UX Strategy & Research

I frame product problems before designing solutions, mapping journeys, understanding user behaviour, and turning insights into direction.

02

Service Design & Systems Thinking

I connect user-facing touchpoints with backstage operations, stakeholder flows, service gaps, and business complexity.

03

Product UX & UI Design

From flows and wireframes to high-fidelity interfaces, I design clear experiences for web, mobile, and enterprise products.

04

Behavioural UX & Conversion Design

I design for trust, decision confidence, and action, especially where users hesitate, compare, or need reassurance.

05

Design Systems & Dev Handoff

I create reusable patterns, accessibility foundations, and developer-ready handoffs that close the gap between design and code.

06

AI for Human-Centered Design

I use AI as a thinking and productivity layer for research synthesis, UX exploration, content direction, and smarter workflows.

Expertise

Design & Research

UX Strategy
UX Research
UX Design
UI Design
Interaction Design
Information Architecture
Journey Mapping
Wireframing
Prototyping
Usability Testing
Design Systems
Accessibility
Behavioural UX
Heuristic Evaluation
UX Audit
Data Visualisation
AI-integrated Design

Service Design

Service Blueprinting
Ecosystem Mapping
Stakeholder Mapping
Touchpoint Mapping
Frontstage & Backstage
Service Gap Analysis
Experience Mapping
Opportunity Mapping
Process Simplification
Cross-channel Design

Domains

B2B Commerce
B2C Commerce
Finance
IoT
Salesforce CRM
SaaS
Enterprise Platforms
AI-led Products

Technical

HTML
CSS
SCSS
Bootstrap
Angular
Salesforce
JavaScript
Git
API Understanding

Tools

Figma
Miro
Notion
Hotjar
Google Analytics
Adobe XD
Sketch
Illustrator
Photoshop
VS Code
GitHub
Postman
Vercel

AI Workflows

ChatGPT
Claude
Gemini
Perplexity
Antigravity
Figma Make
Lovable
Prompt Engineering
AI Research Synthesis
AI UI Ideation

Front-end Craft

Responsive UI
CSS Animations
Micro-interactions
UI Prototyping
CodePen Experiments
Developer Collaboration

Outside Work

01

Lifelong learner

Continuously exploring UX, service design, AI, accessibility, and emerging design workflows, not as a trend, but as a practice.

02

Builder mindset & AI experimenter

I turn ideas into working concepts, prototypes, tools, and digital experiments that test thinking before it reaches a product team.

03

Mentor & collaborator

I help designers, developers, and product teams bring clarity to messy product problems, structure first, solutions second.

04

Traveler

Travel helps me observe people, places, systems, and behaviours beyond the screen. It keeps my thinking open, curious, and connected to how real people move, decide, adapt, and experience the world.

CSS experiments & front-end craft

I explore CSS, motion, responsive layouts, and micro-interactions to stay close to implementation, so I can design experiences that are not just beautiful, but buildable.

Built through hands-on experimentation, before AI-assisted design workflows became common.

3D flip card Hover Effect using CSS

by Santosh Goswami

CSS Animated Radar

by Santosh Goswami

Sprite Image animation using Pure CSS

by Santosh Goswami

Pencil line draw animation using CSS

by Santosh Goswami

Animated wave using CSS

by Santosh Goswami

Clock using CSS

by Santosh Goswami