Designing product experiences that make complex work clearer, faster, and more human.
Certifications
In the age of AI, great UX is not just about generating interfaces. It is about understanding human behavior, usability, service systems, and business impact. My HFI credentials bring that structured foundation into every product decision.
Certified Usability Analyst
Service Design Thinking
AI for Human Center Design
Selected Cases
Research-Driven Service Design for Unifying a Fragmented B2B Retail Ecosystem
Connected B2B retailers faced extreme friction due to a fragmented ecosystem spread across multiple legacy portals. Journeys lacked continuity, causing operational delays, high support volumes, and drop-off during cross-platform tasks.
2,00,799 Products. Three Portals. One Product Discovery Experience.
With over 200,000 products cataloged across separate food, liquor, and grocery portals, retailers struggled to find products quickly. High search failure rates and complex filtering resulted in abandoned carts and ordering delays.
Work from the Pre-AI Era
Case studies from the pre-AI era, when every pixel was intentional and every research sprint was done without a shortcut.
These shaped how I think today.